Resource Library

Jen Kavanagh, SVP Marketing & Media at Philadelphia Eagles, explores fan engagement strategies and media innovation, highlighting their role in deepening audience connections.

Andrew Borenzweig, Founder and CEO of Beverly Spirits, reveals the intricacies of crafting luxury whiskey, the brand's commitment to sustainability, and the role of strategic partnerships in shaping their market presence.

Joanne Wilson, Founder and CEO of Gotham, navigates the cannabis landscape, spotlighting governance challenges, illicit competition, and the industry's adaptive potential in retail and society

Iram Cesani, Director of Digital Marketing at Trulieve, delves into the complexities and potential of e-commerce strategies within the growing US cannabis sector.

Karen Cahn, Founder and CEO of IFundWomen, spotlights the challenges women face in securing capital and discusses IFW's mission to remove barriers for women entrepreneurs.

Brad Farrell, Chief Marketing Officer - Beekman 1802 delves into the brand's commitment to kindness, sustainability, and transformative skincare. Learn about their unique approach to influencer marketing, and how their goat milk products stand out in ensuring skin health and brand authenticity.

Eliot Hamlisch, Chief Marketing Officer – AMC Theatres, discusses the influence of COVID-19 on theatre attendance, the impact of streaming services on the movie-watching experience, and anticipates upcoming blockbuster hits.

Brian discusses the evolution of the adult beverage industry, the complexity to alcohol replacement trends and his experience investing in cannabis beverages.

Doug Zarkin, Vice President – CMO, Pearle Vision discusses taking a brand out of the "friend zone", leveling up the in-store experience and creating distinction in a commoditized category.

Jen Martindale, SVP of Marketing of the Chicago Cubs discusses her career segway into sports marketing, becoming the first MLB team to have an official CBD partner and strategies to deepen fan engagement, connect with new generations and enhance stadium experiences.

Brad discusses building a future-proof agency for modern marketers, Known's unique approach that named them AdAge A-List 2023 Data and Insights Agency of the Year and an exciting new project for McDonald’s and Amazon Prime.

Lisa King, Founder of Free AF discusses launching an alcohol-free canned cocktail brand, expanding into Sprouts nationwide and the rise of the "California Sober" movement.

Graham discusses going public, growing Glass House's brand portfolio over last last two years and competing with the illicit market in California.

Jigar discusses his 20+ years pioneering the California cannabis market, surviving market downturns and how NorCal Cannabis Company is celebrating 420 this year.

Stephanie discusses the rise of fan communities worldwide, recent shifts in television consumer behavior and Fandom's new study on gamers of all generations.

Joe discusses his inspirational journey into entrepreneurship, his experience co-founding Hims and how he's advancing access to telemedicine in the pets space with Dutch.

On this episode of Alchemy, Mary Beth discusses her marketing career path from sports to healthcare and navigating regulations to grow both for-profit and non-profit healthcare brands nationally.

Heather discusses her career success that named her on the Forbes World's Most Influential CMOs list and how she's bringing the Land O Lakes' collective brand story to life.

Kelly discusses her pioneering marketing career and KIND's newest "I See Almonds" wellness-focused commercial.

Paul discusses opening New York's third dispensary, supporting women and BIPOC-owned cannabis brands and creating cost-effective standout in-store customer experiences.

David discusses Verano's recent We Say "Yes" brand campaign in partnership with Fyllo, measuring success from awareness campaigns and the New York opportunity.

Ishan discusses the growing demand for cannabis & CBD audience insights, Twitter allowing cannabis ads and the rise of retail media.

Drew discusses reaching high-ROI audiences that take action and outperform, future-proofing audience targeting strategies and the growing importance of contextual.

Jeff discusses the unique brand agency landscape in Cleveland, brand safety in 2023 and his predictions for growth during economic downturn.

Karen discusses the inspiration behind the brand, tackling product innovation and balancing investment behind DTC and retail growth strategies.

Ric discusses his iconic wrestling career and his path to becoming a cannabis legend.

Watch the full video interview on YouTube

Carolina and Benjamin Mitchell discuss their backgrounds in chemistry and law to create cannabis sleep products backed by science.

Anna discusses her work with the Etheridge Foundation and the Last Prisoner Project and her involvement with the the NFL grant for cannabis research at the University of California San Diego.

Larry and Melanie discuss the launch of their new book and how "runners high" is providing CPG marketers with an interesting opportunity for growth.

Sarah discusses trends shaping cannabis industry growth, MJBizCon 2022 and the return of Arcview's investor summits this month in NYC.

Noah discusses the launch of his new book "How We Roll" and the intersection of cannabis and culture.

Cody discusses recent funding for Healing Maps, why he decided to start a career in cannabis investment and the future of psychedelic-assisted therapies.

Lindsay and Simeon discuss investing in the psychedelic space, the developing ecosystem around the emerging industry and how cannabis has helped pave the way to its widespread adoption.

Laurie discusses the rise of the fractional CMO and the maturity of marketing in the industry.

Chris discusses building cannabis and alcohol delivery services, creating seamless customer shopping experiences and Emjay's recent feature on Jimmy Kimmel.

David discusses creating meaningful cannabis brands and his new book.

Harrison discusses taking cannabis to the mainstream and how psychedelics are following in its footsteps.

Shavo discusses his music career, how his passion for creating new cannabis genetics started in Amsterdam 20 years ago and building brands from the ground up.

George discusses creating impactful cannabis industry events for brands and retailers, New York as the next epicenter of cannabis and what's in store for future events.

Brett discusses prepping for recreational launch in New York, meeting rising consumer cannabis retail expectations and PharmaCann's plans to go public.

Trent discusses growing Jushi's footprint through M&A, leading the charge with retail and the future of cannabis.

Lauren discusses creating elevated cannabis retail cannabis experiences with in-store art exhibits and opening a consumption lounge in Los Angeles just before 420.

Gary discusses his background in pharma and biotech, his experience writing cannabis policy for state and local governments and recent decriminalization in Texas.

Nathan, Jake and Tony discuss their journey from friends to founders and building a board of strategic advisors to help enter the competitive cannabis beverage market with a standout brand.

Bryan discusses donating 100% of profits to study how cannabis can help treat issues facing vets and changing the minds of big bureaucracies when it comes to legal cannabis.

Warren discusses his career as a mixologist and infusing his passion for cocktails with cannabis.

Skip discusses legislation shaping the California market and Pacific Stone’s regenerative farming practices.

Chris discusses normalizing cannabis consumption with Weedmaps' recent Brock Ollie commercial and partnership with Kevin Durant's Thirty Five Ventures.

Meg, Crystal & Erik discuss expanding into new North East markets and overcoming digital advertising constraints in cannabis marketing.

Bohb discusses launching the Mary Jones cannabis-infused drinks brand and partnerships with Mike Tyson, Julianna Peña and Devlin DeFrancesco.

Courtney discusses the art of building cannabis brands and opening the country’s first cannabis cafe.

Cathy discusses fixing the digital payments system in cannabis and the limitations of the SAFE Banking Act.

Christine discusses uplifting BIPOC and women-owned businesses and unlocking the power of women in cannabis.

Katrina discusses her traditional marketing background in the food, beverage and CPG industries and the value of women's leadership in cannabis.

Kristina discusses creating the women-owned Latina-led design house, normalizing cannabis through art-inspired products and how to overcome the challenges often faced by women leaders in cannabis.

Whitney discusses her career transition from entertainment to cannabis and creating a dispensary for women of color with support from Jay Z and the Los Angeles social equity program.

Steve discusses succeeding in the California market and 2022 Super Bowl ads.

Paul discusses evolving the most iconic rolling paper brand portfolio in the world and adapting to the growing cannabis demand.

David and James discuss compliance in cannabis event production and exciting event plans for 2022.

Dustin and Lauren discuss creating a bodega-style cannabis shopping experience and bringing the cannabis concession model to life.

Julianna discusses how she got her start in her MMA career and the path to becoming a world champion.

George discusses preparing for the possibility of federal legalization and creating cannabis customer loyalty in California.

Ronit discusses prepping for Black History Month and spearheading one of NYC's largest billboard campaigns featuring cannabis, hemp and minority-owned brands for the first time.

Lisa discusses her career transition from one of the country's largest MSOs and building a cannabis beverage brand from the ground up.