Blog

Decoding Crypto Audiences: Segmentation Strategies for Personalized Marketing

Privacy, Power and Programmatic Ads: The Implications of Google’s Antitrust Trial

Consumer Trust and Holiday Advertising: Why Contextual Targeting is the Gift You Need Now

How Durable Are Alternative IDs?

The Top 5 Reasons Why Contextual Advertising is Still Valuable

The Winning Strategy: Reaching the Right Fans, Every Time

The End of Grapeshot, The Beginning of a New Era in Targeting

Fall in Sight: Leverage the Season’s Energy with Segment Activation

Target Back-to-School Audiences from Kindergarten to College

Travel Advertising Takes Flight

How the Travel Industry is Bouncing Back

Realizing Data’s Potential with Distribution that Drives Success

Cookies Can Stay - But Does it Matter?

Realizing Data’s Potential with Contextual Targeting

Election 2024:  Engaging Voters through Audience and Contextual Political Advertising

Christmas in July: A Summer Sleigh for Advertisers and Audience Targeting

The 2024 Summer Olympics in Paris: Going for Gold in Digital Advertising

Realizing Data’s Potential with Lookalike Models

Unlock Higher Engagement with Contextual Advertising Solutions

Navigating Pride Month: Strategies for Genuine LGBTQ+ Advocacy in Advertising

Summer Car Buying: The Role of Predictive Contextual Advertising in Driving Sales

Optimizing Cannabis Marketing with Contextual Solutions

Realizing Data’s Potential: A Guide for Data Owners

Elections 2024: The Power of Audiences and Contextual in an Unprecedented Political Marketing Landscape

ID Solutions 2.0: Navigating What’s Next

Reintroducing Semasio

Semasio: Pioneers in Digital Advertising

Embracing Earth Day: Commitment to a Greener Future

Tax Refund Season: Contextual Strategies to Align with Consumer Plans

A Fusion of First-Party Data and Semantic Targeting: Fluent+Semasio

The Valuable Role of Contextual Intelligence in Financial Services Marketing to Women

Authored by Monica Bellflower, VP Marketing

Roadmap to Success: Implementing Microtargeting for Auto Marketers

Raising Awareness, Breaking Barriers: Black History Month and Pharma Advertising

The Power of Contextual Advertising in Automotive Marketing to Women

Here We Go 2024: The Power of Contextual Advertising in an Election Year

Warming Up Engagement and Intent with Contextual Targeting for Winter Wanderlusters

2024 Targeting Predictions: Laying the Foundation for a Sustainable Future

Post-cookie does not mean post-identifiability

How to Navigate the Future State of Digital Ad Measurement

Boosting Quick-Service Restaurant Holiday Sales through Contextual Audience Strategies

Contextual targeting so good, it's spooky🎃

It’s beginning to look a lot like context

Navigating the UAW Strike: Considerations for Contextual Audience Targeting

Better Financial Services Targeting, Less Compliance Risk

Achieving privacy-first personalization in pharmaceutical marketing through contextual advertising

How auto marketers can tap into the power of microtargeting

Buckle up

Contextual advertising revolutionizes the automotive industry

Why you should take your campaigns global with contextual targeting

How contextual targeting can unlock both accuracy and efficiency

How pharma marketers can reach the right consumers

Reach consumers when it matters with contextual targeting

Planning for a post-cookie future

Capitalize on 2023 marketing trends with Fyllo solutions

Contextual targeting for pharma

A privacy-compliant solution for pharma advertising

Navigating the post-cookie era

The rise of multidimensional targeting

Maximizing reach and precision

The power of contextual audience extension

The new contextual targeting

Precision in a privacy-first world

Performance in a privacy-first world

Mastering the art of privacy-safe personalization

Contextual targeting: The advertising strategy on every marketer's mind

5 targeting strategies to reach your customers this summer

Four years of Fyllo: Celebrating 420 and the lessons learned

From the NRF Big Show to Fyllo: 3 top retail priorities for 2023 and beyond

St Patrick’s Day cannabis sales: by the numbers

420 personas you need to know

4 steps to win with in-store customer experiences

Fyllo CX Guide

The rising retail media wave with GfK’s Ishan Bhaumik

Super Bowl cannabis sales: by the numbers

Future-proofing audience targeting strategies with Audigent’s Drew Stein

Long live the long tail

The smart money is on Smart Menus to unlock new growth at your dispensary

Retail media in real life: stores are the next big retail media channel

Fyllo’s Retail Solutions create new revenue opportunities for cannabis brands

Give your dispensary a competitive edge

The Fyllo Marketing Summit 2022

What recession? Gear up for holiday ad spending

How to keep your brand safe in a deluge of disinformation

Today’s most progressive audiences are shaping the future of online gambling

Reach the right voters to win big in the midterms

Cannabis makes everything better, including marketing

Alchemy x Trailblazers, Sedona

The Digital Fork’s secret recipe to networking success

Alchemy x Benzinga Cannabis Capital Conference 2022

What's next for cannabis in America?

2022: The most diverse 420 ever

IAB Brand Academy: Cannabis category growth and the untapped opportunity for advertisers

Alchemy episodes with leading women in cannabis

South Dakota’s push for adult-use cannabis

Will Maryland be the next state to legalize adult-use cannabis?

The evolving QSR category