Connect consumers interested in health and wellness with relevant healthcare, pharmaceutical and biomedical messages when they’re most receptive - without sensitive data.
Leverage semantic technology to engage consumers with health and wellness content based on behaviors and interests - not personal information.
Reach consumers and reduce privacy risk with contextual targeting solutions.
Pinpoint health
condition content
Discover pages directly related to specific conditions, including symptoms, diagnosis and management – a game-changer for prescription drug ads
Drive the
patient journey
Align with content about treatments and milestones, enhancing engagement at every touchpoint in pharmaceutical advertising
Connect with consumers in ways that feel organic
Discover patient interests
Target pages on key health care topics: low glycemic diets, heart health, recipes and more
Extend reach in wellness
Focus on pages about complementary care, including monitoring devices and tools
Discover semantic audiences
Connect with specially crafted audiences derived from semantic user profiles.
Engage on Topics
Reach users inclined to interact with content related to wellness-related topics.
Predict prime engagement and digital advertising opportunities with ContextualPLUS targeting.
Turn first-party data into contextual targets
Connect consumers with healthcare content, enabling relevant targeting and ad placement.
Utilize loyalty, claims, prescription data and more as a seed for cookie-free contextual targeting in pharmaceutical advertising.
Convert simple segments into contexts
Transform audience data into semantic insights for contextual reach and scale.
Define semantic criteria via content URLs to align ads with the patient journey.
Harness the power of precision targeting, semantic technology and predictive intelligence for greater efficiency and growth.
$10.46
Cost per conversion vs. all strategies
A big pharma company activated custom semantic audiences and achieved the lowest conversion cost compared to all other strategies.
40%
Better cost per lead vs. benchmark
A medical device company improved key performance indicators while addressing increasingly challenging privacy laws and cookie deprecation.
72%
Better acquisition cost vs. benchmark
A big pharma company reduced CPA compared to benchmarks by using semantic audiences based on a persona, rather than patient data.
Reach patients more effectively
Build patient trust with healthcare advertising that engages consumers in meaningful ways and at their most receptive moments through strategic ad spend and placement.
Uncover relevant consumer interests
Identify the targeting mix best suited to condition and journey engagement
Extend the value of first-party data to drive meaningful connections
Activate marketing campaigns on your desired platform
When you need the ultimate performance, our team of experts combines the accuracy of audiences with the reach of contextual targeting to outperform on your campaign goals. Discover the power of pharmaceutical advertising with our expert team.
Define the target based on campaign goals
Create the seed audience based on 1PD, lists or semantic topics
Identify audience interests based on seed content consumption
Predict other relevant topics and content by modeling inputs
Based on campaign goals, balance reach and affinity to fine-tune contextual targets
Push to platform and Activate
Leverage pre-built and custom audiences for a perfect fit
Speed + Flexibility
Deploy Always On segments and accelerate speed-to-market.
Find more customers like your best customers
Accuracy + Reach
Leverage first-party data to find semantic twins of your desired consumer.
Target pages, not people
Reach + Relevance
Personalize messaging without sacrificing reach.
Predict where your ideal customer is most likely to be
Accuracy + Efficiency
Combine the accuracy of audiences with the reach of privacy-friendly contextual targeting.
Reach your ideal consumer in long-tail media spaces
Efficiency + Reach
Engage your ideal target audience without waste.
Align your brand with contexts and avoid conflicts
Safety + Scale
Expand your reach without increasing risk.