Case Study
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"Our primary objective was to build brand equity within the cannabis community during a key industry event. Through our partnership with Fyllo, we were able to strategically plan out and execute an efficiently targeted and impactful digital campaign that helped us achieve just that with ease and agility."
Jackie Guarini
Chief Marketing Officer, TYSON 2.0
Surround consumers and cannabis professionals with TYSON 2.0 product messaging during a key tentpole event to create brand equity around two celebrity cannabis lines - TYSON 2.0 and Ric Flair Drip
Deliver effective impressions to drive product awareness
Create a broad presence using DOOH, display and video
Focused DMA of Las Vegas
Campaign flight tied to tentpole event running Nov. 14-18, 2022
With a mission to produce innovative, high-quality cannabis products known for purity, precision and wide accessibility, the company provides consumers an outstanding selection of full-spectrum cannabis flower, concentrates and consumables that balance premium quality and affordability.
To meet the challenge of standing out in Las Vegas, building brand equity with the cannabis community and creating a surround-sound feeling for TYSON 2.0 and Ric Flair Drip, Fyllo delivered scale across screens in bars and restaurants, ride share screens and tops, nightclubs and casinos, dispensaries and retail venues like tattoo shops, vape shops and liquor stores.
The campaign outperformed, delivering more than 3.7 million impressions during the 5-day campaign flight.
To learn more about Semasio, email sales@semasio.com.
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