40%
Advantage over lookalike audiences
4X
Previous quarter engagement benchmarks
500%
Lift in engagement
Increase awareness of a new ready-to-drink format
Drive engagement in key growth markets
Reach beyond existing customers to bring new audiences to the brand
Design and deploy new audience segments based on Infused Audiences sharing interest and intent in relevant adult-beverage consumption.
A large domestic beer brand worked to increase awareness and engagement for its new RTD format in major markets. By leveraging Infused Audiences segments, the brand was able to reach beyond known website visitors and meet new, and more responsive, consumers.
Cannabis and CBD consumers over-index in high-value interests, attitudes and behaviors that create momentum for new brands and products in the beer, wine and spirits category. They’re 25% more likely to be the first to try new products than the average US adult, and 4 in 10 enjoy multiple alcohol brands on a regular basis.
The campaign served identical rich media creative units to the first-party lookalikes and Infused Audiences but garnered dramatically different results. The Infused Audiences delivered a 40% advantage over benchmarks.
To learn more about Semasio, email sales@semasio.com.
Harness the power of predictive semantic intelligence with a suite of solutions that enable you to effectively reach consumers now - and in the future.
Audience Targeting
Pre-built and custom audiences tailored for a perfect fit
Contextual Targeting
Effective, privacy-safe targeting without cookies
ContextualPLUS Targeting
Predict where your audience is likely to be
Brand Fit
Align your brand with contexts and avoid conflicts
Semantic Audience Extension
Lookalike modeling based on semantic intelligence
Media Strategy & Activation
Drive performance through omnichannel strategies
Semasio Factory
Leverage and monetize your most valuable resource
