Privacy-Centric Targeting Strategies that Deliver

We partnered with AdWeek to bring you this on-demand webinar, Privacy-Centric Targeting Strategies that Deliver.

‍

Cookie deprecation and ID uncertainty have a lot of marketers on edge as they figure out strategies to maintain reach and identifiability while also taking the necessary steps to ensure consumer privacy. At the same time, many analysts predict slower consumer spending, increasing the pressure on already-contracting ad budgets. What does it take to build the targeting strategies that deliver?

‍

What’s discussed:

‍

• ID uncertainty's impact on ad targeting in light of continued delayed cookie deprecation
• How identifiability and privacy-centric targeting approaches can coexist
• Strategies for maintaining reach and identifiability without compromising consumer privacy