Engage, Delight, Convert.

The annual holiday season brings with it a surge in consumer spending. With online purchases expected to increase this year by 9.5% and brick-and-mortar retail remaining significant, are you prepared to rise to this season of increased demand and engage shoppers with personalized, timely campaigns?

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Our 2024 holiday playbook reveals how to supercharge your holiday ROI by leveraging cutting-edge audience targeting. With data-driven insights, you can craft campaigns that resonate with tech-savvy shoppers -  whether they're splurging on the latest gaming consoles, upgrading their gadgets, or hunting down Black Friday tech deals. Tap into the pulse of the gaming and tech worlds to deliver relevant, compelling offers that hit the mark this holiday season.

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Inside, you’ll find:

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• Insights for reaching diverse audiences with tailored, data-driven messaging
• Highlights of Semasio's globally available always-on segments for the season's shopping holidays
• A special look at segments aligned with the season's hottest gifts: gaming and tech

• Campaign tips for successfully working with contextual targeting