Adapting to a Privacy-First Digital Landscape

Insights from Semasio’s 2024 Digital Ad Industry Survey

As the advertising industry faces new challenges, staying ahead means being informed. Google’s recent announcement to maintain third-party cookies isn’t stopping the industry’s evolving landscape, and market leaders are still making strides in developing privacy-first strategies.

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We surveyed digital advertising decision makers across various industries to understand their outlooks on the future of digital advertising and to learn more about what they’re doing to stay ahead of industry changes.

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What’s inside the report:

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• How advertisers are preparing for privacy-first targeting
• Why confidence in first-party data strategies is declining and what you can do about it
• The shift in top concerns from measurement to targeting & addressability
• Practical strategies for balancing privacy, targeting, and performance