Furniture Supplier Success With Contextual Extension

64% lift

in Home Improvement results vs. next-best

88% lift

in Father-DIY target results vs. next-best

A leading global supplier of ready-to-assemble furniture and housewares aimed to reach a home improvement audience with a special focus on fathers. While navigating the challenges of a cookieless world, they tested contextual segments against six providers to see who could deliver the best results.

Goals

Deliver the highest performance  at the lowest
cost-per-visit

Approach

Leverage two semantic audiences

"Home Improvement" and "Fathers Interested in Home Improvement" to understand the unique behaviors of the
desired audience.

Modeling the overlap

Create a bespoke model for the semantic audiences as a proxy to identify the pages where the seed audience - and others like them - are most likely to be online.

Use a semantic approach to build both audience and contextual targeting strategies

Fyllo’s semantic targeting platform enabled the retailer to build audiences and data-driven contextual strategies based on shared user behavior.

Results

#1 performance across all tested solution providers while also reducing CPV

Lessons learned

The success of the campaign provides several valuable insights, including:

The value of contextual targeting: Combining contextual targeting with audience targeting strategies can lead to significant improvements in campaign reach and performance.
The power of semantic targeting: Using a semantic approach to build audience and contextual targeting strategies offers accuracy and adaptability while maintaining desired reach.
The importance of data-driven insights: The success of the campaign was largely due to the use of Fyllo+Semasio's advanced contextual targeting technology and data-driven insights.

Conclusion

The impressive results achieved in this head-to-head comparison, pitting the Fyllo contextual platform against other industry-leading solutions, underscore our ability to deliver extraordinary results through Contextual Audience Extension.

By identifying the target audience based on consumption of relevant, brand-specific content, we outperformed against the KPI with the #1 performing contextual segments that delivered significantly better results than all other competitors.

To learn more about Semasio, email sales@semasio.com.

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Contextual^PLUS Targeting

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Brand Fit

Align your brand with contexts and avoid conflicts

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